Chello Zone, ITN On and Preview Networks Now Distributing Content on World’s Leading Independent Online Video Entertainment Site

London, UK – August 7, 2009 – Metacafe®, the world’s leading independent online video site, today announced three new content partnerships with leading premium providers in the UK:  Chello Zone, ITN On and Preview Networks.  This growing roster of content partners builds on Metacafe’s momentum in making online video a compelling entertainment alternative for viewers and brand advertisers alike, following the recent introduction of a new Metacafe home page and the company’s first three premium entertainment hubs.

“Today’s consumers expect choice in and control over their entertainment experiences,” said Tim Rottach, head of UK content for Metacafe.  “Metacafe delivers on this imperative better than any other video site out there, which is fueling our continued audience growth as well as our developing relationships with marquee content partners and brand advertisers.  It’s all about making it easy for people to find and discover great videos that suit their tastes, preferences and mood of the moment.”

To this end, Metacafe is actively teaming with premium content providers in key entertainment verticals, including:
•    Chello Zone – Metacafe is integrating short clips from Chello Zone’s Extreme Sports Channel, featuring skate, surf, snow and bike action, all complete with a whole lot of attitude. Additionally, horror content will be included to create a Zone Horror channel.
•    ITN On – Including entertainment and lifestyle content such as celebrity, film, video gaming and sports videos.
•    Preview Networks, owners of Filmtrailer.com – Providing local-language movie trailers on 10 channels (UK, Germany, Netherlands, Italy, France, Spain, Switzerland, Denmark, Sweden and Finland) for all upcoming movies, including independent and major releases as well as clips, interviews, press footage and much more.

“Our business is built on partnering with strong brands who can distribute our content to new audiences globally,” said Nicholas Wheeler, managing director of ITN On.  “Metacafe has established itself as the leading independent outlet for entertainment video, and we believe our wealth of celebrity, film, sports and video gaming content will sit well with their users.”

About Metacafe® – Entertainment That Connects
Metacafe® is the world’s leading independent online video site.  We connect consumers with the entertainment content they love and brand advertisers with the consumers they serve.  The company is teaming with content creators including top movie studios, music labels, professional sports leagues, television networks and best-of-the-web production firms to deliver an exceptional entertainment experience to its more than 53 million unique monthly viewers, nearly 2.5 million of them in the UK.  The privately held company is headquartered in Palo Alto, CA, and has offices in New York City, Los Angeles, London and Tel Aviv.  For more information – and millions of entertaining videos – visit www.metacafe.com.

Media Contact
Michelle Cox:  michelle@metacafe.com  / +1 415-823-7574