Palo Alto, CA – August 19, 2009 – Metacafe enjoyed a record-breaking month in July, attracting more than 12 million unique U.S. viewers, as reported in the recently released comScore Media Metrix data.   This makes Metacafe the #2 video destination in the U.S.

“Our continued momentum underscores that consumers are reacting positively to our new home page and premium entertainment hubs,” said Jack Rotherham, senior vice president of strategic sales and partnerships for Metacafe.  “People are increasingly turning to online video for their entertainment, and our focus on key categories such as TV clips, movie trailers, music videos and sports highlights is bringing them to Metacafe.  We are thrilled with our month-over-month growth and are especially pleased that we can share this momentum with our advertising partners.”

During the month of July, Metacafe advertising partners included leading companies across industry verticals:  consumer packaged goods, food and beverage, quick-serve restaurants, entertainment, technology and government.

The expansion of the Metacafe U.S. audience during the month of July represents 67% year-over-year growth and a 10% increase over the month of June.

About Metacafe® – Entertainment That Connects
Metacafe® is the leading independent online video site.  We connect consumers with the entertainment content they love and brand advertisers with the consumers they serve.  The company is teaming with content creators including top movie studios, music labels, professional sports leagues, television networks, video game publishers and best-of-the-web production firms to deliver an exceptional entertainment experience to its more than 48  million unique monthly viewers, 12 million of them in the U.S. .  The privately held company is headquartered in Palo Alto, CA, and has offices in New York City, Los Angeles, London and Tel Aviv.  For more information – and millions of entertaining videos – visit www.metacafe.com.

Media Contact
Michelle Cox:  michelle@metacafe.com  / 415-823-7574

Chello Zone, ITN On and Preview Networks Now Distributing Content on World’s Leading Independent Online Video Entertainment Site

London, UK – August 7, 2009 – Metacafe®, the world’s leading independent online video site, today announced three new content partnerships with leading premium providers in the UK:  Chello Zone, ITN On and Preview Networks.  This growing roster of content partners builds on Metacafe’s momentum in making online video a compelling entertainment alternative for viewers and brand advertisers alike, following the recent introduction of a new Metacafe home page and the company’s first three premium entertainment hubs.

“Today’s consumers expect choice in and control over their entertainment experiences,” said Tim Rottach, head of UK content for Metacafe.  “Metacafe delivers on this imperative better than any other video site out there, which is fueling our continued audience growth as well as our developing relationships with marquee content partners and brand advertisers.  It’s all about making it easy for people to find and discover great videos that suit their tastes, preferences and mood of the moment.”

To this end, Metacafe is actively teaming with premium content providers in key entertainment verticals, including:
•    Chello Zone – Metacafe is integrating short clips from Chello Zone’s Extreme Sports Channel, featuring skate, surf, snow and bike action, all complete with a whole lot of attitude. Additionally, horror content will be included to create a Zone Horror channel.
•    ITN On – Including entertainment and lifestyle content such as celebrity, film, video gaming and sports videos.
•    Preview Networks, owners of Filmtrailer.com – Providing local-language movie trailers on 10 channels (UK, Germany, Netherlands, Italy, France, Spain, Switzerland, Denmark, Sweden and Finland) for all upcoming movies, including independent and major releases as well as clips, interviews, press footage and much more.

“Our business is built on partnering with strong brands who can distribute our content to new audiences globally,” said Nicholas Wheeler, managing director of ITN On.  “Metacafe has established itself as the leading independent outlet for entertainment video, and we believe our wealth of celebrity, film, sports and video gaming content will sit well with their users.”

About Metacafe® – Entertainment That Connects
Metacafe® is the world’s leading independent online video site.  We connect consumers with the entertainment content they love and brand advertisers with the consumers they serve.  The company is teaming with content creators including top movie studios, music labels, professional sports leagues, television networks and best-of-the-web production firms to deliver an exceptional entertainment experience to its more than 53 million unique monthly viewers, nearly 2.5 million of them in the UK.  The privately held company is headquartered in Palo Alto, CA, and has offices in New York City, Los Angeles, London and Tel Aviv.  For more information – and millions of entertaining videos – visit www.metacafe.com.

Media Contact
Michelle Cox:  michelle@metacafe.com  / +1 415-823-7574

Palo Alto, CA – August 5, 2009 – Metacafe continues to solidify its position as the independent leader in online video entertainment, posting growth in both audience and revenue following the introduction of four new premium entertainment hubs, which are featured prominently on a recently designed home page.

“Our growth underscores the fact that online video entertainment is fast-becoming an important part of the marketing mix for brand advertisers tasked with reaching today’s multitasking, media-snacking consumers,” said Erick Hachenburg, CEO of Metacafe.  “This is a burgeoning medium distinct from both video-sharing and online TV.  The key in online video entertainment is to provide consumers the choice and control they demand and to connect marketers with the right people via the right content.”

Metacafe is working with some of the world’s most respected content providers and brand advertisers to drive the continued evolution of online video entertainment.  A key Q2 initiative was the introduction of four premium entertainment hubs:
•    TV Clips hub – featuring short videos from leading television networks and cable channels, which was sponsored at launch by Syfy
•    Movie Trailers hub, featuring HD – showcasing theatrical and Blu-ray/DVD releases from every major Hollywood studio, which was sponsored at launch by Universal Pictures
•    Music Videos hub – featuring top artists and up-and-coming acts in Pop, Rock, R&B, Hip Hop, Country and Latin
•    Sports Highlights hub – featuring non-stop action from the NBA, Fox Sports and Fuel TV

Additionally, Metacafe has recently launched several branded entertainment channels and video-based microsites for advertisers, including:
•    Big Block Thursday, promoting three new shows from Speed TV
•    Funny People, featuring a comedy video contest in which one winner will receive a weekend for two in Los Angeles, promoting the Universal Pictures movie now in theaters
•    Metaspace, featuring a collection of science and technology content, sponsored by the U.S. Air Force
•    Warehouse 13, promoting this new Syfy series

“Tightly integrating brands into the entertainment experience is proving very effective – for advertisers and viewers alike,” said Jack Rotherham, SVP of strategic sales and partnerships for Metacafe.  “Our audience grew 10 percent in June, and our quarterly brand advertising revenue was up 25 percent.  This positive reaction to our new home page and premium entertainment hubs has solidified Metacafe’s leadership position, and we will accelerate the momentum over the second half of the year.”

About Metacafe® – Entertainment That Connects
Metacafe® is the leading independent online video site.  We connect consumers with the entertainment content they love and brand advertisers with the consumers they serve.  The company is teaming with content creators including top movie studios, music labels, professional sports leagues, television networks, video game publishers and best-of-the-web production firms to deliver an exceptional entertainment experience to its more than 48 million unique monthly viewers, nearly 11 million of them in the U.S. .  The privately held company is headquartered in Palo Alto, CA, and has offices in New York City, Los Angeles, London and Tel Aviv.  For more information – and millions of entertaining videos – visit www.metacafe.com.

Media Contact
Michelle Cox:  michelle@metacafe.com  / 415-823-7574