Global Traffic Increases 54% in 2008, Exceeding 44 Million Unique Viewers in December

Palo Alto, CA – January 29, 2009 – Metacafe® solidified its position as the world’s leading independent online video site, attracting more than 44 million unique monthly viewers worldwide in December, as recently reported by comScore Media Metrix.  This represents a 54% year-over-year increase and 15% growth over the month of November.

“As one of the few sites to show continued leadership in this sector, Metacafe is especially well-positioned as a long-term partner for marketers tasked with reaching consumers who are watching more online video and less TV,” said Erick Hachenburg, CEO of Metacafe.  “Our success in 2008 makes us one of a small handful of online video companies strong enough to survive and flourish in this difficult economic environment, and we are committed to building on our momentum and strengthening our competitive advantages in 2009 and beyond.”

Metacafe remains focused on two key initiatives launched in 2008:
-    Teaming with content partners in key short-form entertainment categories including TV clips, movie trailers, music videos, sports highlights, video game trailers, comedy sketches, news and animated videos; and
-    Growing usage of Wikicafe, which empowers the Metacafe community to add and edit the tags, titles, descriptions and more for any of the millions of videos on the site, helping improve video search results and recommendations.

“Online video is a cultural phenomenon and integral part of our daily lives,” said David Rice, vice president of product for Metacafe.  “As an industry pioneer, we’ve helped shape its development, and we’re now leading its continued evolution.  We provide our viewers an exceptional entertainment experience by making it easy to find and discover great videos.”

About Metacafe®
Metacafe® is the world’s leading independent online video site.  The company is teaming with content creators ranging from best-of-the-web production firms to top television networks, movie studios, music labels and professional sports leagues to deliver an exceptional entertainment experience to its more than 44 million unique monthly viewers, 11 million of them in the U.S. .  The privately held company is headquartered in Palo Alto, Calif., and has offices in New York City, Los Angeles and Tel Aviv.  For more information – and millions of entertaining videos – visit www.metacafe.com.

Media Contact:  Michelle Cox – michelle@metacafe.com  / 415-823-7574

Traffic Increases 60% in 2008, Reaching 11 Million Unique Viewers in December

Palo Alto, CA – January 15, 2009 – Metacafe® enjoyed a record-breaking month in December and strengthened its position as the leading independent online video site in the United States, attracting more than 11 million unique U.S. viewers, as reported in the recently released comScore Media Metrix data.  This represents a greater than 60% increase since January of 2008 and a 20% increase over the month of November, making Metacafe one of the country’s fastest-growing video sites.

“We’re pleased to start the new year with such strong momentum, which underscores the fact that online video has become an integral part of people’s daily lives,” said Jack Rotherham, senior vice president of strategic sales and partnerships for Metacafe.  “Our focus on making it easy to find and discover entertaining videos keeps consumers coming back for more, and we’re committed to helping Fortune 1000 brands connect with those consumers through innovative marketing campaigns well-suited to the medium.”

Recent Metacafe initiatives contributing to this growth include:
-    The new NBA channel, which features game highlights, top plays and weekly recaps.
-    The new Music channel, which features established artists and up-and-coming acts in the genres of Pop, Rock, R&B, Hip Hop, Country and Latin.
-    The addition of more than 30 featured channels from best-of-the-web content partners and boutique production firms making short-form videos
-    The MetaFest online-offline film festival, which honored 26 short films by 23 filmmakers from 10 countries and awarded more than $10,000 in prizes.
-    The WikicafeTM feature, which empowers the Metacafe community to add and edit the tags, titles, descriptions and more for any of the millions of videos on the site, helping improve video search results and recommendations.

About Metacafe®
With more than 38 million unique viewers each month , Metacafe® is the world’s largest video site focused exclusively on short-form entertainment.  The company is teaming with content creators ranging from emerging talents to Hollywood heavyweights to help develop short-form video as an entertainment genre.  Metacafe delivers an exceptional entertainment experience by engaging and empowering our audience every step of the way.  Our VideoRank™ technology helps expose the most entertaining content.  Our Producer Rewards® program rewards video creators for their best work as determined by viewer response. And our Wikicafe™ empowers viewers to add and improve the tags, title and descriptions for videos – resulting in better search results and recommendations.  The privately held company is headquartered in Palo Alto, Calif., and has offices in Tel Aviv, New York City and Los Angeles.  For more information – and millions of entertaining videos – visit www.metacafe.com.

Media Contact
Michelle Cox:  michelle@metacafe.com  / 415-823-7574

NBA Game Highlights, Top Plays and Weekly Recaps Available to Site’s 38 Million Unique Monthly Viewers

Palo Alto, CA – January 7, 2009 – Metacafe®, the world’s leading short-form video entertainment site, today announced the launch of the NBA Channel on Metacafe to provide daily NBA video highlights to the site’s more than 38 million  unique monthly viewers.

Throughout the remainder of the 2008-09 NBA season, including the entire playoffs, the new channel will feature:
• Daily NBA Game Highlights – NBA game highlights from every game of the 2008-09 regular season and 2009 NBA Playoffs.
• Daily Top Plays – A daily recap of the top plays from around the league, including all the great moments from NBA All-Star Saturday Night and the 2009 NBA All-Star Game.
• NBA Weekly Highlights – A weekly recap of the top plays and highlights.
• NBA 08-09 Highlight Package – Following the 2009 NBA Finals, a best-of highlight package for the entire season will be available.

“Sports is one of the top-five most popular content categories on Metacafe, and adding NBA highlights into our offering is a win-win situation for our viewers and advertisers alike,” said Scott Bushman, vice president of content and business development for Metacafe.  “We’re making it easy for people to find, enjoy and share NBA game highlights.”

Sports highlights are one of the top-ten most popular categories of videos viewed online, according to the 2008 Magid Media Futures™ study, with 20% of survey respondents reporting that they frequently watch.

About Metacafe®
With more than 38 million unique viewers each month, Metacafe® is the world’s largest video site focused exclusively on short-form entertainment.  The company is teaming with content creators ranging from emerging talents to Hollywood heavyweights to help develop short-form video as an entertainment genre.  Metacafe delivers an exceptional entertainment experience by engaging and empowering our audience every step of the way.  Our VideoRank™ technology helps expose the most entertaining content.  Our Producer Rewards® program rewards video creators for their best work as determined by viewer response. And our Wikicafe™ empowers viewers to add and improve the tags, title and descriptions for videos – resulting in better search results and recommendations.  The privately held company is headquartered in Palo Alto, Calif., and has offices in Tel Aviv, New York City and Los Angeles.  For more information – and millions of entertaining videos – visit www.metacafe.com.

Media Contact
Michelle Cox:  michelle@metacafe.com / 415-823-7574