Palo Alto, CA – November 19, 2008 – Metacafe®, the world’s leading short-form video entertainment site, today launched the Metacafe Music Channel.  The channel features established artists and up-and-coming acts in the genres of Pop, Rock, R&B, Hip Hop, Country and Latin.  Metacafe’s more than 38 million unique monthly viewers1 are now invited to watch, comment on and share their favorite music videos.
“Music videos are well-suited to the short-form video entertainment environment, and we expect our new channel to prove exceptionally popular among our large and growing audience,” said Scott Bushman, vice president of content and business development for Metacafe.  “With a dynamic roster of musicians, the channel provides a breadth and depth of content to suit different viewers’ tastes, preferences and moods of the moment.”
Music videos are among the most popular online video content, with 36 percent of respondents to this year’s Magid Media Futures™ study reporting that they frequently watch music videos online – only comedy videos, with 37 percent reporting watching frequently, proved more popular.
Metacafe has signed on to the affiliate program for SONY BMG’s MyPlay Video Network, which enables it to run a wide range of frontline SONY BMG music videos right on its own site.  Additional content partners will be added to the Metacafe Music Channel in the coming months.
Channel sponsorships and custom brand integration opportunities are now available on the Metacafe Music Channel.
About Metacafe®
With more than 38 million unique viewers each month , Metacafe® is the world’s largest video site focused exclusively on short-form entertainment.  The company is teaming with content creators ranging from emerging talents to Hollywood heavyweights to help develop short-form video as an entertainment genre.  Metacafe delivers an exceptional entertainment experience by engaging and empowering our audience every step of the way.  Our VideoRank™ technology helps expose the most entertaining content.  Our Producer Rewards® program rewards video creators for their best work as determined by viewer response. And our Wikicafe™ empowers viewers to add and improve the tags, title and descriptions for videos – resulting in better search results and recommendations.  The privately held company is headquartered in Palo Alto, Calif., and has offices in Tel Aviv, New York City and Los Angeles.  For more information – and millions of entertaining videos – visit www.metacafe.com.

Media Contacts:
Shev Rush:  shev@shevrushpr.com  / 760-567-4321
Shelley Boose:  shelley@shevrushpr.com  / 408-398-6987

Online-Offline Film Festival Honors Six Filmmakers for Outstanding Short Works

Palo Alto, CA – November 17, 2008 – Metacafe® and Microcinema International today announced the winners of MetaFest 2008, a juried online and offline film festival presenting the best in international creative and contemporary short-form video entertainment.

The winners, who collectively earned nearly $10,000 in prizes, include:
•    Grand Prize, selected by the jury, went to “Sunshine Bob” created by Dandy Dwarves, a multidisciplinary production company based in the San Francisco Bay Area.
•    Short-Short Award, selected by the jury, went to “World Water Day” created by Action Against Hunger, an international humanitarian organization founded in 1979.
•    Online Audience Favorite, selected by Metacafe viewers, went to “Out Of Print” created by San Francisco filmmaker Danny Plotnick.
•    Offline Audience Favorite, selected by attendees of the theatrical premiere held at San Francisco’s Roxie Theater, went to “World Was On Fire And No One Could Save Me But You” created by Paris filmmaker Armel Hostiou.
•    Special Jury Mentions went to “Butterfly Man” by Australian filmmaker, Samantha Rebillet and “Triathlon” directed by Bartosz Warwas of Poland.

The MetaFest program, featuring 16 films by 14 filmmakers from 7 countries, will now be screened at dozens of “microcinema” events across the U.S. and around the world throughout 2009.  These films were selected from more than 750 entries by jurors Hillman Curtis, an award-winning filmmaker, designer and author whose books include “Creating Short Films for the Web,” and Glenn R. Phillips, who is senior project specialist and consulting curator of contemporary programs for the Getty Research Institute and recently curated the “California Video” exhibition.

About Metacafe®
With more than 38 million unique viewers each month , Metacafe® is the world’s largest video site focused exclusively on short-form entertainment.  The company is teaming with content creators ranging from emerging talents to Hollywood heavyweights to help develop short-form video as an entertainment genre.  Metacafe delivers an exceptional entertainment experience by engaging and empowering our audience every step of the way.  Our VideoRank™ technology helps expose the most entertaining content.  Our Producer Rewards® program rewards video creators for their best work as determined by viewer response. And our Wikicafe™ empowers viewers to add and improve the tags, title and descriptions for videos – resulting in better search results and recommendations.  The privately held company is headquartered in Palo Alto, Calif., and has offices in Tel Aviv, New York City and Los Angeles.  For more information – and hundreds of thousands of entertaining videos – visit www.metacafe.com.

About Microcinema International
Founded in 1996, Microcinema International is a leading international rights manager, exhibitor, and specialty markets distributor of the “moving image arts.” Microcinema International specializes in the acquisition, exhibition, and distribution of independently produced works of an artistic and socially-relevant nature. Our mission is to seek out, curate, exhibit, promote, and distribute compelling works to a broad audience via existing and emerging mediums. This mission is realized through exhibition-based events, web-based platforms, educational outreach, modern marketing techniques, and digital and physical distribution. More information is available at www.microcinema.com.

Media Contacts:
For Metacafe
Shev Rush:  shev@shevrushpr.com  /  760-567-4321
Shelley Boose:  shelley@shevrushpr.com  /  408-398-6987

For Microcinema International
Joel Bachar:  joel@microcinema.com  /  415-447-9750

Palo Alto, CA – November 12, 2008 – Metacafe® enjoyed a record-breaking month in October and solidified its position as the leading independent online video site in the United States, attracting more than 9 million unique U.S. viewers, as reported in the recently released comScore Media Metrix data.

“We are thrilled with our continued momentum, which underscores the fact that U.S. consumers enjoy watching short-form video and are increasingly using the Internet for entertainment,” said Jack Rotherham, senior vice president of strategic sales and partnerships for Metacafe.  “Online video has reached critical mass and presents a powerful opportunity for brand marketers tasked with reaching consumers who now watch less TV and even fewer TV commercials.”

The growth in U.S. Metacafe viewers during the month of October represents a greater than 30% increase since January of 2008 and a greater than 10% increase over the month of September.

About Metacafe®
With more than 38 million unique viewers each month , Metacafe® is the world’s largest video site focused exclusively on short-form entertainment.  The company is teaming with content creators ranging from emerging talents to Hollywood heavyweights to help develop short-form video as an entertainment genre.  Metacafe delivers an exceptional entertainment experience by engaging and empowering our audience every step of the way.  Our VideoRank™ technology helps expose the most entertaining content.  Our Producer Rewards® program rewards video creators for their best work as determined by viewer response. And our Wikicafe™ empowers viewers to add and improve the tags, title and descriptions for videos – resulting in better search results and recommendations.  The privately held company is headquartered in Palo Alto, Calif., and has offices in Tel Aviv, New York City and Los Angeles.  For more information – and millions of entertaining videos – visit www.metacafe.com.

Media Contacts:
Shev Rush:  shev@shevrushpr.com  / 760-567-4321
Shelley Boose:  shelley@shevrushpr.com  / 408-398-6987