“It’s the Metadata, Stupid!”

Palo Alto, CA – August 26, 2008 – Metacafe® today becomes the first video site to open its metadata for community contributions and editing. Metacafe’s more than 34 million unique monthly viewers are now invited to add and improve the tags, titles, descriptions and more for any of the millions of videos on the site. This feature, called Wikicafe™, is central to Metacafe’s campaign to eliminate tag abuse and improve video search and recommendations.

“A video with incomplete or inaccurate metadata is like a book without a cover – you don’t know what it’s about, which shelf it belongs on, or who’s most likely to enjoy it,” said Eyal Hertzog, founder and chief creative officer for Metacafe. “Simply put, we live by the mantra ‘it’s the metadata, stupid!’.”

Wikicafe enables people to share their knowledge about and passions for particular topics by adding details about the content of a video. For example, a music buff can add information about the band featured on a video’s soundtrack. A dog lover can tag a video with the correct name of the breed it features. An experienced world traveler can add background about the location in which a video is set. With such contributions, members of the Metacafe community are helping build a rich database of video information that makes it easier for them and others to find and discover videos they like.

Additionally, Wikicafe enables people who are annoyed by misleading tags or thumbnails or hate misspellings in titles or descriptions to make corrections right on the video page. Video metadata can also be translated into one of six languages currently supported by Wikicafe: Dutch, French, German, Hebrew, Italian and Spanish. Clicking “Edit Video Details” on any Metacafe video page opens Wikicafe and enables viewers to make and save changes that are immediately updated on the site and visible to Metacafe’s large and growing audience.

“When I come to Metacafe, I want to watch great videos – not be bombarded with messages about someone’s get-rich-quick scheme that has nothing to do with the content of the videos,” said Eric Mercon, a long-time Metacafe viewer who’s been beta testing the new feature. “Wikicafe lets me eliminate that junk and improve the overall experience. I enjoy editing video information and like being part of the solution to a problem that is plaguing many sites.”

Wikicafe, which is built on the MediaWiki platform and has been in beta testing for the past four months, builds on Metacafe’s unique people-powered approach and further engages the Metacafe community in creating the entertainment experience.

About Metacafe®
With more than 34 million unique viewers each month , Metacafe® is the world’s largest video site focused exclusively on short-form entertainment. The company is teaming with content creators ranging from emerging talents to Hollywood heavyweights to help develop short-form video as an entertainment genre. Metacafe delivers an exceptional entertainment experience by engaging and empowering our audience every step of the way. Our VideoRank™ technology helps expose the most entertaining content, and our Producer Rewards® program rewards video creators for their best work – all as determined by viewer response. The privately held company is headquartered in Palo Alto, Calif., and has offices in Tel Aviv, New York City and Los Angeles. For more information – and hundreds of thousands of entertaining videos – visit www.metacafe.com.

Media Contacts:
Shev Rush: shev@shevrushpr.com / 760-567-4321
Shelley Boose: shelley@shevrushpr.com / 408-398-6987

Metacafe and Universal Studios Home Entertainment Team Up on First-Ever Online Video Collaborative Remix

Palo Alto, CA – August 21, 2008 – Metacafe®, the world’s leading short-form video entertainment site, and Universal Studios Home Entertainment today launched the “Heroes: Season 2″ collaborative remix. Fans of hit TV show “Heroes,” are invited to create their own Heroes Moment for the “Heroes: Season 2″ DVD release, which is available on August 26th, 2008 on DVD and Blu-ray™ Hi-Def. Viewers can create their own original remix from audio and video clips from the series as well as build on and further customize remixes made by other members of the Metacafe community.
“Fans of ‘Heroes’ are avid entertainment enthusiasts who welcome the opportunity to stretch their own creative muscles by making a remix showcasing their favorite characters and moments from the second season,” said Erick Hachenburg, CEO of Metacafe. “By enabling this to be a truly collaborative endeavor, we’re not only enriching the shared fan experience, we’re helping Universal Studios Home Entertainment put the power of social media to work in enlisting consumers as brand ambassadors.”
The “Heroes: Season 2″ collaborative remix is available at http://www.metacafe.com/heroes2/ from now through August 29. People who create customized Heroes Moments can save them online and send an e-mail notification that provides a direct link to their personalized remix to friends. After watching a remix, viewers are invited to “Join the Heroes” by enhancing that existing video mix or creating their own. All fans can view and rank the video remixes within a ‘Heroes’ gallery that showcases the most popular and most recent additions.
The “Heroes: Season 2″ collaborative remix is powered by Kaltura, the first open source platform for video creation, management, interaction and collaboration, using the company’s collaborative online video editor.
About “Heroes: Season 2” DVD Release – Available August 26, 2008
Experience Season 2 like you’ve never seen it before! Rejoin the epic and suspenseful phenomenon as “Heroes: Season 2″ arrives on DVD and Blu-ray™ Hi-Def! Experience all the new and exciting twists of the astonishing series in this 4-disc set that includes every gripping Season 2 episode. Plus, see what could have been with exclusive bonus features that reveal the untold stories that never aired and an alternate ending to the season finale, where the fate of humanity takes an ominous turn when Peter fails to catch the vial containing the deadly virus.

About Metacafe®
With more than 30 million unique viewers each month , Metacafe® is the world’s largest video site focused exclusively on short-form entertainment. The company is teaming with content creators ranging from emerging talents to Hollywood heavyweights to help develop short-form video as an entertainment genre. Metacafe delivers an exceptional entertainment experience by engaging and empowering our audience every step of the way. Our VideoRank™ technology helps expose the most entertaining content, and our Producer Rewards® program rewards video creators for their best work – all as determined by viewer response. The privately held company is headquartered in Palo Alto, Calif., and has offices in Tel Aviv, New York City and Los Angeles. For more information – and hundreds of thousands of entertaining videos – visit www.metacafe.com.

Media Contacts:
Shev Rush: shev@shevrushpr.com / 760-567-4321
Shelley Boose: shelley@shevrushpr.com / 408-398-6987

Leading Short-Form Video Site Teams with Creators and Aggregators of Made-for-the-Web Content to Deliver an Exceptional Online Entertainment Experience

Palo Alto, CA – August 7, 2008 – Metacafe®, the world’s leading short-form video entertainment site, today announced 12 new partnerships with content creators who are making original short videos well suited to the interactive Internet medium and companies that are aggregating such content. This content licensing initiative advances Metacafe’s vision for developing short-form video as a new entertainment genre and lucrative global media business.

“It’s important for content creators that they not only have their work distributed as broadly as possible but also that they team with publishers who can help ensure their videos reach the right viewers at the right time,” said Scott Bushman, vice president of content for Metacafe. “Our people-powered approach to programming does just this, delivering an exceptional entertainment experience for our 30 million monthly viewers.”

New content partners, all of which are now distributing short videos on Metacafe and working with the company on a revenue-sharing basis, include:

• 60 Frames, which finances and syndicates professionally produced short-form digital entertainment and creates unique, highly effective online advertising opportunities for national brands
• Aniboom, a leading animation virtual production studio that teams up with creators around the world to produce a wide range of original animated content.
• CelebTV.com, which delivers up-to-the-minute entertainment news 24/7, offering the sophistication and credibility of a television news network, while providing the on-demand, real-time benefits of a premium online destination
• Collegiate Images, the centralized licensing and rights clearance agency that manages the distribution of copyrighted intellectual property content, focusing exclusively on college sports
• Comedy.com, a comedy entertainment site that combines user-generated content and original, professionally produced content from some of the funniest peeps in the business
• Comedy Time, the global market leader in original comedy content created for wireless handsets and broadband
• Diagonal View, an aggregator of original viral video entertainment
• GamePro Media, publishers of GamePro.com and GamePro Magazine, and a division of IDG
• Howcast, which shows consumers the web’s most engaging, useful how-to videos wherever, whenever they need to learn how…
• SXM, the production company behind “Easy to Assemble,” a scripted Web series written and created by and starring Illeana Douglas, Jeff Goldblum, Tom Arnold, Craig Bierko, Kevin Pollack, Justine Bateman and Ed Begley Jr., and sponsored by IKEA
• Wannahaves, an aggregator of videos on the latest gadgets, games and gear
• YoungHollywood.com, one of the largest producers of original celebrity programming in Hollywood

“We expect short-form to take its place as the third pillar of the video entertainment industry, alongside television and movies,” said Erick Hachenburg, CEO of Metacafe. “By focusing exclusively on short-form content, we put our expertise to use in helping our partners reach new viewers, build their fan base and take full advantage of the social media opportunity.”

About Metacafe®
With more than 30 million unique viewers each month , Metacafe® is the world’s largest video site focused exclusively on short-form entertainment. The company is teaming with content creators ranging from emerging talents to Hollywood heavyweights to help develop short-form video as an entertainment genre. Metacafe delivers an exceptional entertainment experience by engaging and empowering our audience every step of the way. Our VideoRank™ technology helps expose the most entertaining content, and our Producer Rewards® program rewards video creators for their best work – all as determined by viewer response. The privately held company is headquartered in Palo Alto, Calif., and has offices in Tel Aviv, New York City and Los Angeles. For more information – and hundreds of thousands of entertaining videos – visit www.metacafe.com.

Media Contacts:
Shev Rush: shev@shevrushpr.com / 760-567-4321
Shelley Boose: shelley@shevrushpr.com / 408-398-6987