Leading Video Entertainment Site Now Enables Producers and Fans to Program their Own Online Channels

Palo Alto, CA – July 30, 2007 – Metacafe, one of the world’s largest video sites, now makes it easy for video producers and fans to create, update and promote their oawn entertainment channels on Metacafe.com. The more than 25 million people who visit the site each month (comScore Media Metrix, June 2007) can subscribe to channels that suit their tastes and interests, knowing they’ll receive daily e-mail notification if one or more of their selected channels have been updated. This addition underscores Metacafe’s commitment to delivering an exceptional online entertainment experience.

To manage a personalized channel or subscribe to one, go to www.metacafe.com/channels. There, you can surf channels using a number of different sorting criteria, including the earnings a producer has made through the Producer RewardsTM program, which pays $100 for every 20,000 views of an original video. Advanced search functionality and additional subscription tools will be introduced in the coming months.

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