Top eighteen creators have earned between $5,000 and $26,000 each based on total views of their short videos on the Metacafe site
Palo Alto, CA – February 28, 2007 – Metacafe, one of the world’s largest video sites, today announced that the Producer Rewards™ program continues to deliver unprecedented earnings and visibility for content creators around the world. Nearly four months after going live, Producer Rewards videos have been seen more than 50 million times. The top 18 creators have earned more than $5,000 each, and three creators have taken home more than $20,000 apiece.
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Metacafe’s service ranks uploaded videos by popularity and feedback from a community of 17 million monthly visitors – and pays the creators for the success of their work. The auteurs get $100 after 20,000 viewings and $5 for every 1,000 subsequent views. Since September, Metacafe has paid a total of $250,000 to 200 contributors.
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Allyson Campa, the vice president of marketing for Metacafe in Palo Alto, Calif., said the site, which shares advertising revenue with its producers, routinely recruits contributors from other video sites.
“We don’t have a specific strategy to poach specific creators, but we’ve certainly increased our emphasis on getting the word out and letting creators know we have a great system,” she said.
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Mr. Raphaeli’s stage of choice is the Internet, where he has posted 30 short video clips to Metacafe, a Web site that pays video creators based on how many viewers their work attracts. So far, Mr. Raphaeli has earned more than $13,000 from the site, where his most popular card trick has been seen 1.4 million times.
As video sites look for ways to attract higher-quality content, they are dangling cash, usually offering to cut creators in on the advertising revenue their work generates.
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Former Pogo.com CEO and Electronic Arts SVP joins top online video site to expand Metacafe’s position as the leading online destination for engaging short video
Palo Alto, CA – February 7, 2007 – Metacafe, one of the world’s largest video sites, today announced the appointment of Erick Hachenburg as the company’s CEO. Hachenburg, who led casual games leader Pogo.com before assuming responsibility for Electronic Art’s global online strategy, brings more than 15 years of experience in market creation, global expansion, operations and publishing to his new role at Metacafe.
As CEO of Metacafe, he will lead the company’s overall strategy, oversee day-to-day operations and expand Metacafe’s position as the leading online destination for engaging short video. Arik Czerniak, co-founder and former CEO, will remain on the executive management team to focus on strategic product issues and partnerships.
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Industry veteran Erik Smith brings over a decade of experience in broadband and mobile entertainment with emphasis on developing compelling programming for the youth market
Palo Alto, CA – February 6, 2007 – Metacafe, one of the world’s largest video sites, today announced the appointment of Erik Smith as vice president of content and programming.
Smith, who brings considerable experience in emerging media platforms and youth media, will be responsible for building new media partnerships and developing an engaging content mix for the Metacafe site. Metacafe attracts a global audience of more than 17 million viewers worldwide who consume over 550 million page views each month (comScore, December 2006).
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The idea to pay users for their content is not a new one as Metacafe.com, a similar site to YouTube, also rewards those that upload clips. The site’s Producer Rewards programme was launched last October and pays creators $5 for every 1000 views of their video clip. One user of the site, Joe Eigo, has earned $25,000 since posting a clip of his martial arts acrobatics.
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From 
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Video-sharing site Metacafe, for example, pays users who opt in to its producer rewards program after their video is seen 20,000 times. Video creators receive $5 per thousand views after meeting the initial 20,000-view requirement. Top producers have made more than $20,000 in mere months, according to Metacafe Chief Executive Officer Arik Czerniak
(Metacafe CEO Arik Czerniak believes that paying creators is the only way to encourage more people to create quality content that people want to watch—instead of simply posting home videos more likely to be viewed by family and friends than the general public.
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Metacafe manages to set itself apart from YouTube… by reviewing and filtering content and catering more toward semi-professional video producers.
As Arik Czerniak, co-founder & CEO of Metacafe, says, “a 5-minute clip of your toddler’s birthday isn’t going to make it to Metacafe’s site but it will sit on YouTube.” The question is will YouTube’s highly democratic content generate any money for individual users?
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Welcome to the new world of user-generated content on the Internet. What some people consider quirky material at best, companies are increasingly starting to view as a valuable asset. So valuable, in fact, they’re willing to pay for it.
Metacafe, a private firm based in Palo Alto, Calif., and Tel Aviv, has been paying thousands of dollars to participants for over a year.
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