San Diego Union Tribune
“Television will remain a very important entertainment venue. But short videos will emerge as a very important new entertainment market. People won’t spend a half-hour straight in front of their computer or mobile device, but they may come to Web sites to watch short videos up to a dozen times a day.â€?
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Mobilemag.com

“Bits of pure entertainment that can be enjoyed in the snippets of time that are all many people have time for these days.” 

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The Christian Science Monitor 
“the desire for such fare is not a passing fad. “This is a huge, cultural shift from long pieces of entertainment that people watch on sofas to the quick, what I call ‘lean forward,’ kind” – content that requires total, if brief, engagement.

People are not only multitasking their work, they are multitasking their entertainment as well. “You have a three-minute break at work, you’re near your computer, you want a quick diversion; you pull up a video or two. It’s all intertwined,” Czerniak says”
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